TOC: J Res Interactiver Mar
Introduction
Journal of Interactive Marketing, 35
No Comment?! The Drivers of Reactions to Online Posts in Professional Groups
–Robert P. Rooderkerk, Koen H. Pauwels [] []
Consumers’ Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis
–Isabel P. Riquelme, Sergio Román, Dawn Iacobucci [] [Google Scholar]
Effects of Likeability Dynamics on Consumers’ Intention to Share Online Video Advertisements
–Edlira Shehu, Tammo H.A. Bijmolt, Michel Clement [] [Google Scholar]
Who Am I? How Compelling Self-storytelling Builds Digital Personal Reputation
–Rebecca Pera, Giampaolo Viglia, Roberto Furlan [] []
Affective Images, Emotion Regulation and Bidding Behavior: An Experiment on the Influence of Competition and Community Emotions in Internet Auctions
–Marc T.P. Adam, Philipp J. Astor, Jan Krämer [] []
How to Measure Alignment in Perceptions of Brand Personality Within Online Communities: Interdisciplinary Insights
–Silvia Ranfagni, Belinda Crawford Camiciottoli, Monica Faraoni [] []
