International Marketing Conference
Introduction
Salford, UK,19 Dec 2016; Deadline 25 Sep
The 1st Annual International Marketing Conference (IMC) 2016
Contemporary Issues in international Marketing
Date: 19 December 2016
Sponsored by: Salford Business School (University of Salford) Santander Bank, Howarth Timber
Date for abstracts (250 words): 25 September 2016
Convenors: Dr Neil Robinson and Dr Jonathan Swift
Location: University of Salford MediaCity UK Campus
Salford Business School invite you to submit an abstract for the forthcoming Contemporary Issues in International Marketing conference.
Booking link coming soon!
Session Abstract
Over recent years international marketing has become synonymous with globalisation, and whilst this is undoubtedly true, there is an increasing danger that the various nuances are subsumed within an overall approach. Running parallel to this is that in an ever changing world contemporary issues associated with marketing are become more blurred and some clarification is needed.
Based these assumptions, the Committee would like to offer a forum in which the individual streams that constitute international marketing are examined, whilst at the same time their collective contribution to the development and maintenance of international business relationships is highlighted. The need to better understand the ways in which the multi-faceted aspects of business is paramount, as viewing such activities in isolation is no longer a viable option.
This session invites papers offering new directions in contemporary issues in marketing, preferably with a focus on how such issues feed into the overall concept of business relationships.Theoretical and empirical perspectives are welcome as are different disciplinary contributions.
Potential topics (but not limited to these) are:
- Cultural issues in marketing (this may include consumer behaviour, communications, strategic decision-making, advertising & branding)
- Tourism & leisure (especially the relationship between Tour Operators and Travel agents, and the increasing importance of on-line booking)
- Logistics (especially the way in which supply chains are influenced by cultural considerations, such as the influence of GVCs (Global Value Chains)
- Events management
- Cross-cultural training (particularly from the point of view of pre-departure training for expatriate managers)
- The role and Importance of Foreign Language Competence (in particular the way in which this can have a positive influence on relationship development)
- Trade Fairs (are they of value, and if so why and under what conditions?)
Please send abstracts of 250 words to: Dr Neil Robinson (n.robinson@salford.ac.uk) by the 25 September 2016. Registration by the 23 October 2016.
Conference information
Abstract Submission: 25 September 2016
Abstracts of the accepted papers, after a double blind peer-review, will be published in Abstracts of The 1st Annual International Marketing Conference (IMC), subject to author’s prior registration and payment.
Selected abstracts will be invited to be developed into full papers, post the conference (Journal TBC).
Full package = conference, lunch, tea/coffee (£130 by the 23 October 2016)
Accommodation not included.
Scientific Committee
- Dr Crispin Dale (University of Wolverhampton)
- Dr Mike Evans (University of Salford)
- Dr Kevin Kayne (university of Salford)
- Dr Peter Moran (University of Bolton)
- Dr Daniella Ryding (University of Manchester)
- Dr Gianpaolo Vignali (University of Manchester)
- Dr Ahmad Jamal (Cardiff Business School, Cardiff University)
- Dr Raj Razaq (Leeds Beckett University)
Organising Committee
- Dr Neil Robinson
- Dr Jonathan Swift
Keynote Speaker
Emeritus Professor Malcolm H.B. McDonald
MA(Oxon) MSc PhD DLitt DSc
Cranfield University School of Management
