The Future of Advertising
Introduction
(or Whatever We Are Going to Call It), An article by, and interview of, Don E. Schultz
Routledge has produced a video featuting Don E. Schultz on "The Future of Advertising (or Whatever We Are Going to Call It)".
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Don E. Schultz is Professor (Emeritus-in-Service) Integrated Marketing Communications, The Medill School, Northwestern University and President of Agora, Inc., a global marketing, communication and branding consulting firm. Schultz is the author of the Journal of Advertising’s lead article, The Future of Advertising (or Whatever We Are Going to Call It).
