TOC: Service Mar Quart
Introduction
!Service Marketing Quarterly, 37(3)
Relating Hedonism and Business Context to Customer Appearance
–Iris Vilnai-Yavetz & Shaked Gilboa [] []
The Effect of Online Word-of-Mouth on Risk Assessment for an Experience Service as Price Acceptability Changes
–Wai Ki Liang & David Corkindale [] []
Relationship Quality and Its Causal Link to Service Value, Satisfaction, and Word-of-Mouth
–Younghan Lee [] []
The Impact of Services Brand Personality on Consumer–Brand Relationship Quality
–Nabil Ghantous [] []
Challenges in Marketing Academic Conferences: A Pilot Study
–Robert Stevens, Martin Bressler & Lawrence Silver [] []
