TOC: Psych Mar
Introduction
Psychology & Marketing, 33(8)
Saying “No” to Cake or “Yes” to Kale: Approach and Avoidance Strategies in Pursuit of Health Goals
–Meredith E. David and Kelly L. Haws [] []
To Choose (Not) to Eat Healthy: Social Norms, Self-affirmation, and Food Choice
–Aarti S. Ivanic [] []
Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self-Regulation
–Olivia Petit, Frédéric Basso, Dwight Merunka, Charles Spence, Adrian David Cheok and Olivier Oullier [] []
Investigating the Pleasures of Sin: The Contingent Role of Arousal-Seeking Disposition in Consumers’ Evaluations of Vice and Virtue Product Offerings
–Swati Verma, Abhijit Guha and Abhijit Biswas [] [Google Scholar]
The Role of Anticipated Emotions in Purchase Intentions
–Richard P. Bagozzi, Daniel Belanche, Luis V. Casaló and Carlos Flavián [] []
Brand Ownership As a Central Component of Adolescent Self-esteem: The Development of a New Self-esteem Scale
–Katja Isaksen and Stuart Roper [] []
Nanomarketing: A New Frontier for Neuromarketing
–Antonio Mileti, Gianluigi Guido and M. Irene Prete [] []
