TOC: J Mar Channels
Introduction
Journal of Marketing Channels, 23(3)
Research Fraud and the Publish or Perish World of Academia
–Neil C. Herndon Editor [] []
ARTICLES
A Knowledge-Based Explanation of Franchise System Resources and Performance
–Hyo Jin (Jean) Jeon, Rajiv P. Dant & Brent L. Baker [] []
E-Commerce and Encroachment: Evidence From French Franchise Networks
–Gérard Cliquet & Ekaterina Voropanova [] []
When Do Online Consumers Shop in an Offline Store: The Moderating Effects of Product Characteristics
–Kathy Ning Shen, Yuanfeng Cai & Zhaoyang Guo [] []
An Empirical Investigation of Bilateral Investments and Opportunism in Buyer-Supplier Relationships
–Jody L. Crosno & Robert F. Dahlstrom [] []
MARKETING CHANNEL INSIGHTS
Which Marketing Channel Is Right for Your Company?
–Howard Bellin [] []
BOOK REVIEWS
David Aaker. Aaker on Branding: 20 Principles that Drive Success. New York, NY: Morgan James Publishing (2014) pp. 208
–Mark Moore [] []
A. Coskun Samli. Coping With Retail Giants: Gaining an Edge Over Discounters. New York, NY: Palgrave Macmillan (2015) pp. 209
–Clement S. F. Chow [] []
