TOC: Qual Market Res Intl J
Introduction
Qualitative Market Research: An International Journal, 19(2)
The importance of brand architecture in business networks
Selena Aureli and Fabio Forlani
Cooperative behaviour and place branding: a longitudinal case study in Italy
Chiara Rinaldi and Alessio Cavicchi
Pre-event marketing and territorial governance: the case of Monza and Brianza province
Laura Gavinelli, Maria Cristina Morra, and Angelo Di Gregorio
Challenges in Italian wine routes: managing stakeholder networks
Ilenia Bregoli, Martin Hingley, Giacomo Del Chiappa, and Valeria Sodano
Corporate social responsibility: engaging the community
Linda Deigh, Jillian Farquhar, Maria Palazzo, and Alfonso Siano
A framework of place branding, place image, and place reputation
Pantea Foroudi, Suraksha Gupta, Philip Kitchen, Mohammad M. Foroudi, and Bang Nguyen
Guest editorial
Charles Dennis, T C Melewar, and Chiara Mauri
