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Academy of Marketing conference 2015 – the magic of marketing
–Lisa O’Malley, Maria Lichrou & Maurice Patterson []

Once upon a time there was a consumer…: stories of magic and the magic of stories
–Teresa Heath & Matthew Heath [] []

Social influence and green consumption behaviour: a need for greater government involvement
–Micael-Lee Johnstone & Stephanie Hooper [] []

From restricted to complex exchange and beyond: social marketing’s change agenda
–Sinead Duane, Christine Domegan, Patricia McHugh & Michelle Devaney [] []

Unlocking the magic in successful tourism destination marketing: the role of sensing capability
–Noel Murray, Patrick Lynch & Anthony Foley [] []

Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective
–Jamie Carlson, Mohammad M. Rahman, Philip J. Rosenberger III & Hartmut H. Holzmüller [] []

Marketplace orchestration of taste: insights from the Bridgewater Hall
–Alexandros Skandalis, Emma Banister & John Byrom [] []

Opportunities and risks of combining shopping experience and artistic elements in the same store: a contribution to the magical functions of the point of sale
–Ana Vukadin, Jean-François Lemoine & Olivier Badot [] []

‘Tweet dreams are made of this, who are we to disagree?’ Adventures in a #Brave New World of #tweets, #Twitter, #student engagement and #excitement with #learning
–Sukhbinder S. Barn [] []

‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications
–Ana Javornik [] []

Everyday dramas of conscience: navigating identity through creative neutralisations
–Elaine L. Ritch & Douglas Brownlie [] []

The branded carnival: the dark magic of consumer excitement
–Stephen R. O’Sullivan [] []

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