TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 22(3)
Editorial
–Philip James Kitchen []
Do social advergames affect brand attitudes and advocacy?
–Tracy L. Tuten & Christy Ashley [] []
Logo design in marketing communications: Brand logo complexity moderates exposure effects on brand recognition and brand attitude
–Bo van Grinsven & Enny Das [] []
Professionals’ views of comparative advertising and the scholarly research literature: A review and synthesis
–Fred Beard [] [Google Scholar]
Managing the reputation of the banking industry after the global financial crisis: Implications of public anger, processing depth and retroactive memory interference for public recall of events
–Rita Kottasz & Roger Bennett [] []
Delineating the role of endorser’s perceived qualities and consumer characteristics on celebrity endorsement effectiveness
–Eugenia Tzoumaka, Rodoula H. Tsiotsou & George Siomkos [] [Google Scholar]
Green advertising receptivity: An initial scale development process
–Ainsworth Anthony Bailey, Aditya Mishra & Mojisola F. Tiamiyu [] []
