TOC: Intl J Sports Mar Sponsor
Introduction
International Journal of Sports Marketing and Sponsorship, 17(3)
Online and mobile marketing strategies as drivers of brand love in sports teams
Verónica Baena
Brand management in top-tier college athletics: examining and explaining mark-usage policies
Timothy B. Kellison, Jordan R. Bass, Brent D. Oja, and Jeffrey D. James
Consumer-brand relationships in sports products and repurchase intention
Weisheng Chiu and Doyeon Won
A comparative analysis of cultural value orientations for understanding sport fan motivations
Dongyoo Han, Daniel F. Mahony, and T. Christopher Greenwell
Information processing of audiences exposed to public service advertising messages for Special Olympics
Meungguk Park, Brian A. Turner, Donna L. Pastore, Morgan Chitiyo, and Taeho Yoh
