TOC: J Res Interactiver Mar
Introduction
Journal of Research in Interactive Marketing, 10(2)
Special Issue: Teaching with Interactive Technology
Editor: Alisa Agozzino
Teach students to communicate a brand story with transmedia storytelling
John Cronin
Technological applications to the marketing classroom
Richard C. Leventhal and Andree Swanson
Teaching and learning disrupted: isomorphic change
Victoria Crittenden and William F. Crittenden
All about that tweet: student perceptions of professors’ social media use in the classroom
Patrick Merle and Karen Freberg
Beyond resumes: LinkedIn for marketing educators
Amber L. Hutchins
