TOC: J Fashion Mar Man
Introduction
Journal of Fashion Marketing and Management, 20(3)
Inter-industry creative collaborations incorporating luxury fashion brands
Bethan Alexander and Luis Ortega Contreras
Emotionally engaging customers in the digital age: the case study of “Burberry love”
Karla Straker and Cara Wrigley
How TOMS’ “one day without shoes” campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform
Ana Roncha and Natascha Radclyffe-Thomas
Co-creation and the development of SME designer fashion enterprises
Jennifer Millspaugh and Anthony Kent
Visual research methodologies, branding and magazine readerships
Mirsini Trigoni
The relationship between design and marketing in the fashion industry
Helen Goworek, Patsy Perry, and Anthony Kent
