TOC: Euro J Mar
Introduction
European Journal of Marketing, 50(5/6)
Good times, bad times: the stock market performance of firms that own high value brands
Kevin Voss and Mayoor Mohan
Post language and user engagement in online content communities
Valeria Noguti
Co-production in chronic care: exploitation and empowerment
Anna Essén, Sara Winterstorm Värlander, and Karina T. Liljedal
The depiction of marketing and marketers in the news media
Robert Cluley
Open versus selective customer loyalty programmes
Carol L. Esmark, Stephanie M. Noble, and John E. Bell
Which sport sponsorships most impact sponsor CSR image?
Carolin Plewa, François Anthony Carrillat, Marc Mazodier, and Pascale G. Quester
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Rajat Roy, Fazlul K. Rabbanee, and Piyush Sharma
Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns
Hannah Oh, John Bae, Imran S. Currim, Jooseop Lim, and Yu Zhang
Marketers are consumers too: integrating consumer-self in potential value creation
Michal J. Carrington and Benjamin A. Neville
The evolving family assemblage: how senior families “do” family
Aimee Dinnin Huff and June Cotte
International market selection and export performance: a transaction cost analysis
Xinming He, Zhibin Lin, and Yingqi Wei
A systematic assessment of empirical research on foreign entry mode
Jesper Nydam Wulff
Individual difference factors related to anthropomorphic tendency
Kate Letheren, Kerri-Ann L. Kuhn, Ian Lings, and Nigel K. Ll. Pope
Effects of task complexity on creative customer behavior
Taeshik Gong and Jin Nam Choi
Consumers’ pre-launch awareness and preference on movie sales
Sangkil Moon, Junhee Kim, Barry L. Bayus, and Youjae Yi
Unintended effects of marketing messages on salespeople’s cynicism
Olalekan K. Seriki, Kenneth R. Evans, Hyo-Jin (Jean) Jeon, Rajiv P. Dant, and Amanda Helm
Is having accurate knowledge necessary for implementing safe practices?
Anjala S. Krishen, Shaurya Agarwal, and Pushkin Kachroo
Unit pricing matters more when consumers are under time pressure
Jun Yao and Harmen Oppewal
