TOC: Young Consumers
Introduction
Young Consumers 17(1)
The social and dual identity role of joint gift-giving among adolescents
Ruth Segev and Aviv Shoham
Behavioural intention to adopt mobile banking among the millennial generation
Evon Tan and Jasmine Leby Lau
Perception of healthy and unhealthy food among Chinese adolescents
Kara Chan, Tommy Tse, Daisy Tam, and Anqi Huang
Peer influence strategies in collectively consumed products (events and festivals): an exploratory study among university students
Kirsten Scully and Miguel Moital
Experiential value and domain-specific innovativeness during freemium game usage: effects on child well-being
Wagner Junior Ladeira, Fernando Oliveira de Santini, Claudio Hoffmann Sampaio, and Clecio Falcao Araujo
Sustainable and non-sustainable consumer behavior in young adults
Joonwhan David Lee, Angelica Bahl, Gregory S. Black, Darrin C. Duber-Smith, and Nicole S. Vowles
Consumers at play: negotiations of identity in a Japanese preschool
Mayumi Takahashi
Editorial
Brian Young
