TOC: J Global Fash Mar
Introduction
Journal of Global Fashion Marketing, 7(3)
Special Issue: Italian Fashion Case Study
Italian fashion case study
–Sookhyun Kim, Akira Shimizu & Raffaele Donvito [] []
The relationship between the territory and fashion events: The case of Florence and Pitti Immagine fashion fairs
–Gaetano Aiello, Raffaele Donvito, Laura Grazzini & Elisa Petrucci [] []
Fashion and city branding: An analysis of the perception of Florence as a fashion city
–Francesco Capone & Luciana Lazzeretti [] []
Corporate museums and brand authenticity: Explorative research of the Gucci Museo
–Giuseppe Bertoli, Bruno Busacca, Maria Carmela Ostillio & Silvia Di Vito [] []
Regular Papers
Facebook marketing for fashion apparel brands: Effect of other consumers’ postings and type of brand comment on brand trust and purchase intention
–Yeo Jin Jung & Jiyoung Kim [] []
Navigating person-branding in the fashion blogosphere
–Marie-Pier Delisle & Marie-Agnès Parmentier [] []
