TOC: J Fin Services Mar
Introduction
Journal of Financial Services Marketing, 21(2)
Academy of Marketing conference 2015 special issue
–Robson, Julie; Waite, Kathryn; Ashraf, Samreen [] []
Trust in cross-cultural b2b financial service relationships: The role of shared values
–Houjeir, Roudaina; Brennan, Ross [] []
The SMEs’ perspective of trust in a B2B relationship
–Robson, Andrew; Ojeme, Mark; Coates, Nigel [] []
The magic of branding: The role of ‘pledge’, ‘turn’ and ‘prestige’ in fostering consumer trust in financial services
–Moin, S M A; Devlin, James; McKechnie, Sally [] []
Online relationship marketing and affective customer commitment – The mediating role of trust
–Boateng, Sheena Lovia; Narteh, Bedman [] []
Muslim religiosity and purchase intention of different categories of Islamic financial products
–Newaz, Farhana Tahmida; Fam, Kim-Shyan; Sharma, Revti Raman [] []
How the unbanked cope with financial exclusion: Evidence from Pakistan
–Kamran, Sohail; Uusitalo, Outi [] []
