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Prototyping, customer involvement, and speed of information dissemination in new product success
Siohong Tih, Kok-Kee Wong, Gary S. Lynn, and Richard R. Reilly

Developing competitive advantage using the triple bottom line: a conceptual framework
Steven A. Schulz and Rod L. Flanigan

Contractual control, the propensity to trust, active trust development: construction industry
Shao Kai Lu and Hong Yan

Does brand orientation help B2B SMEs in gaining business growth?
Saku Hirvonen, Tommi Laukkanen, and Jari Salo

Conceptualizing a framework for customer integration during new product development of chemical companies
David Elvers and Chie Hoon Song

Workplace spirituality governance: impact on customer orientation and salesperson performance
Vaibhav Chawla

Innovation from emerging market firms: what happens when market ambitions meet technology challenges?
Arun Sharma and Subhash Jha

Multiple marketing plans: an analytical template
Lindsay Meredith

Understanding structures and practices of meaning-making in industrial networks
Sid Lowe, Michel Rod, and Ki-Soon Hwang

Can the negative binomial distribution predict industrial purchases?
John W. Wilkinson, Giang Trinh, Richard Lee, and Neil Brown

The combined effect of customer perceptions about a salesperson’s adaptive selling and selling orientation on customer trust in the salesperson: a contingency perspective
Paolo Guenzi, Luigi M. De Luca, and Rosann Spiro

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