TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 33(2)
Special Issue on the entertainment industry; Guest Editors: Jehoshua Eliashberg, Thorsten Hennig-Thurau, Charles B. Weinberg and Berend Wierenga
Of video games, music, movies, and celebrities
–Jehoshua Eliashberg, Thorsten Hennig-Thurau, Charles B. Weinberg, Berend Wierenga [] []
The effects of installed base innovativeness and recency on content sales in a platform-mediated market
–John Healey, Wendy W. Moe [] []
Beyond the more the merrier: The variety effect and consumer heterogeneity in system markets
–Li Sun, Surendra Rajiv, Junhong Chu [] []
Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations
–Michael Steiner, Nico Wiegand, Andreas Eggert, Klaus Backhaus [] []
From fewer blockbusters by more superstars to more blockbusters by fewer superstars: How technological innovation has impacted convergence on the music chart
–Andrea Ordanini, Joseph C. Nunes [] []
On-demand streaming services and music industry revenues — Insights from Spotify’s market entry
–Nils Wlömert, Dominik Papies [] [Google Scholar]
The role of network embeddedness in film success
–Grant Packard, Anocha Aribarg, Jehoshua Eliashberg, Natasha Z. Foutz [] []
Accepting or fighting unlicensed usage: Can firms reduce unlicensed usage by optimizing their timing and pricing strategies?
–Alexa B. Burmester, Felix Eggers, Michel Clement, Tim Prostka [] []
The effect of critical reviews on exhibitors’ decisions: Do reviews affect the survival of a movie on screen?
–Renaud Legoux, Denis Larocque, Sandra Laporte, Soraya Belmati, Thomas Boquet [] [Google Scholar]
Experiencing film: Subjective personal introspection and popular film consumption
–Andrew Hart, Finola Kerrigan, Dirk vom Lehn [] []
Measurement of interactions in non-linear marketing models: The effect of critics’ ratings and consumer sentiment on movie demand
–Tirtha Dhar, Charles B. Weinberg [] [Google Scholar]
Matching with the stars: How brand personality determines celebrity endorsement contract formation
–César Zamudio [] []
What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars
–Juliane Mathys, Alexa B. Burmester, Michel Clement [] []
