TOC: Intl J Internet Mar Adv
Introduction
International Journal of Internet Marketing and Advertising, 10(1/2)
Consumer social orientation-based personality and social media use: an exploration among young US consumers
–Ainsworth Anthony Bailey; Mohammed Slim Ben Mimoun [] []
Antecedents to SMS advertising acceptance: a grounded theory approach
–Yousra Bakr; Ahmed Tolba [] []
Inside the host’s mind: psychological principles of viral marketing
–Joerg Wolter; Vincent Barth; Eva-Maria Barthel; Julia Gröbel; Elena Linden; Yvonne Wolf; Eva Walther [] [Google Scholar]
Investigating antecedents and moderating factors of consumer’s acceptance and adoption of online-received recommendations on social media: an empirical analysis
–Dominik Georgi; Sven Tuzovic [] [Google Scholar]
Co-consumption and co-production inside a brand community: a socio-cognitive perspective
–Badri Munir Sukoco; Wann-Yih Wu; Hsih-Hsien Liu [] []
