TOC: Health Mar Quart
Introduction
Health Marketing Quarterly, 33(2)
Effects of market, e-marketing, and technology orientations on innovativeness and performance in Turkish health organizations
–Hanifi Murat Mutlu & Atilla Sürer [] []
Physicians, patients, and Facebook: Could you? Would you? Should you?
–Joy V. Peluchette, Katherine A. Karl & Alberto Coustasse [] []
Developing a framework of service convenience in health care: An exploratory study for a primary care provider
–Sven Tuzovic & Volker Kuppelwieser [] []
Does trust of patients in their physician predict loyalty to the health care insurer? The Israeli case study
–Gillie Gabay [] []
Understanding the factors that influence patient satisfaction with ambulance services
–Svetlana Bogomolova, P. J. Tan, S. P. Dunn & M. Bizjak-Mikic [] []
Perceived benefits and barriers of physical activity: A social marketing formative study
–Sharyn Rundle-Thiele, Krzysztof Kubacki & Naomi Gruneklee [] []
