HigherEd SIG Award
Introduction
Donald Bacon has won the ÂÜÀòÉç¹ÙÍø's Marketing for Higher Education SIG's inaugural Lifetime Achievement Award
The Marketing for Higher Education Special Interest Group (Higher Ed SIG) is pleased to announce Dr. Donald Bacon as the inaugural recipient of the Lifetime Achievement Award.
HigherEd SIG Lifetime Achievement Award
The Marketing for Higher Education Special Interest Group (Higher Ed SIG) is pleased to announce Dr. Donald Bacon as the inaugural recipient of the Lifetime Achievement Award. Dr. Bacon is a professor of Marketing for the Daniels College of Business at the University of Denver. He holds a PhD in marketing from the University of Michigan. Dr. Bacon applies psychometric theory and multivariate statistics to such problems as customer satisfaction and lifetime value, how students perform in groups, the assessment of written communication skills and how long students retain what they have learned. He also has extensive industry experience, actively consulting in the area of survey research methods. Dr. Bacon has worked as a financial analyst for Intel Corporation and as a product engineer for Steelcase, Inc. His work has been published in several different refereed business education journals and has received national awards. He serves on the editorial review boards of Academy of Management Learning & Education and the Journal of Marketing Education.
The HigherEd SIG Lifetime Achievement Award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline.
We are proud to offer this award to Dr. Bacon, who will receive a plaque at the 2016 ÂÜÀòÉç¹ÙÍø Summer Educators’ Conference. Congratulations, Dr. Bacon!
Sincerely,
The HigherEd SIG Executive Board
