TOC: Psych Mar
Introduction
Psychology & Marketing, 33(7)
Dead Celebrity (Deleb) Use in Marketing: An Initial Theoretical Exposition
–Denver D’Rozario [] []
I’ll Have Fries with That: Increasing Choice Complexity Promotes Indulgent Food Choices
–Yong Kyu Lee, Kimberlee Weaver and Stephen M. Garcia [] [Google Scholar]
Anticipatory Savoring and Consumption: Just Thinking about That First Bite of Chocolate Fills You Up Faster
–Iain R. Black and Charles S. Areni [] []
Empathic Relationships in Professional Services and the Moderating Role of Relationship Age
–Isabelle Weißhaar and Frank Huber [] []
Customer Referral Reward–Brand–Fit: A Schema Congruity Perspective
–Christian Stumpf and Matthias Baum [] []
Franchising in Europe: Exploring the Case of Spain with Self-organizing Time Maps
–Esther Calderon-Monge, Iván Pastor-Sanz and Domingo Ribeiro-Soriano [] []
The Effects of Impression Management on Coupon Redemption across Cultures
–Claire Heeryung Kim and Youjae Yi [] []
