TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 33(4)
Shopping for yourself versus shopping for someone else
Stephanie Gillison and Kristy Reynolds
Effect of perceived warmth on positive judgment
Jungsil Choi, Young Kyun Chang, Kiljae Lee, and Jae D. Chang
The role of brand equity and face saving in Chinese luxury consumption
Noel Yee-Man Siu, Ho Yan Kwan, and Celeste Yunru Zeng
Queueing management and improving customer experience: empirical evidence regarding enjoyable queues
Chih-Chin Liang
Consumer perceptions of online review deceptions: an empirical study in China
Ling Peng, Geng Cui, Mengzhou Zhuang, and Chunyu Li
Sorry seems to be the hardest word: consumer reactions to self-attributions by firms apologizing for a brand crisis
Denghua Yuan, Geng Cui, and Lei Lai
Antecedents of Chinese adolescents’ purchase intention for local brands: the moderating influence of materialistic values
Bing Shi, Dan Zhang, Hongling Xie, and Yinghui Zhou
Harm in price promotions: when coupons elicit reactance
Rebecca K. Trump
