TOC: Bus Horizons
Introduction
Business Horizons, 59(4)
Wholesalers of business knowledge: Why evidence-based practitioner journals create and deliver value to both practice and the Academy
–Jeffery S. McMullen [] []
MARKETING & TECHNOLOGY
But you promised! Managing consumers’ psychological contracts
–David Hannah, Emily Treen, Leyland Pitt, Pierre Berthon [] []
FEATURE ARTICLES
Using Groupon for health and wellness businesses
–In Lee [] []
Art of the possible or fool’s errand? Diffusion of large-scale management innovation
–Matthew A. Douglas, Robert E. Overstreet, Benjamin T. Hazen [] [Google Scholar]
Using Amazon Mechanical Turk and other compensated crowdsourcing sites
–Gordon B. Schmidt, William M. Jettinghoff [] []
How to manage client entertainment in China
–Francis Sun [] []
Solving the crisis of immediacy: How digital technology can transform the customer experience
–Salvatore Parise, Patricia J. Guinan, Ron Kafka [] []
Sustainability as a marketing tool: To be or to appear to be?
–Fabrizio Baldassarre, Raffaele Campo [] []
Planning and implementing effective mobile marketing programs
–Barry Berman [] []
Higher education and the digital revolution: ÂÜÀòÉç¹ÙÍøt MOOCs, SPOCs, social media, and the Cookie Monster
–Andreas M. Kaplan, Michael Haenlein [] []
