TOC: J Mar Res
Introduction
Journal of Marketing Research, 53(3)
The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors
–Ana Babic Rosario, Francesca Sotgiu, Kristine De Valck, and Tammo H. A. Bijmolt [] []
If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches
–Eric (Er) Fang, Jongkuk Lee, Robert Palmatier, and Shunping Han [] []
Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims
–Mathew S. Isaac, Aaron R. Brough, and Kent Grayson [] []
Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings
–Minah H. Jung, Hannah Perfecto, and Leif D. Nelson [] []
Advance Ordering for Healthier Eating? Field Experiments on the Relationship Between the Meal Order–Consumption Time Delay and Meal Content
–Eric M. VanEpps, Julie S. Downs, and George Loewenstein [] []
Walking in My Shoes: How Expectations of Role Reversal in Future Negotiations Affect Present Behaviors
–Rajesh Bagchi, Nevena T. Koukova, Haresh Gurnani, Mahesh Nagarajan, and Shweta S. Oza [] []
Productivity Metrics and Consumers’ Misunderstanding of Time Savings
–Bart De Langhe and Stefano Puntoni [] []
Price Transparency and Retail Prices: Evidence from Fuel Price Signs in the Italian Highway System
–Federico Rossi and Pradeep K. Chintagunta [] []
“Yes/No/Not Right Now”: Yes/No Response Formats Can Increase Response Rates Even in Non-Forced-Choice Settings
–Eleanor Putnam-Farr and Jason Riis [] []
Does Sparing the Rod Spoil the Child? How Praising, Scolding, and an Assertive Tone Can Encourage Desired Behaviors
–Amir Grinstein and Ann Kronrod [] []
Exploring the Differences Between Conscious and Unconscious Goal Pursuit
–Juliano Laran, Chris Janiszewski, and Anthony Salerno [] []
