ÂÜÀòÉç¹ÙÍø

TOC: Intl Mar Rev

Introduction

International Marketing Review, 33(4)

Drivers and customer satisfaction outcomes of CSR in supply chains in different institutional contexts
Ruey-Jer "Bryan" Jean, Zhiqiang Wang, Xiande Zhao, and Rudolf R. Sinkovics

Corporate social responsibility as a marketing strategy in foreign markets
Amjad Hadjikhani, Joong Woo Lee, and Sohee Park

Entering the base of the pyramid market in India
Misagh Tasavori, Pervez N. Ghauri, and Reza Zaefarian

Corporate social responsibility in international marketing: review, assessment, and future research
Pantelitsa P. Eteokleous, Leonidas C. Leonidou, and Constantine S. Katsikeas