TOC: Intl J Pharma Healthcare Mar
Introduction
International Journal of Pharmaceutical and Healthcare Marketing, 10(2)
Health consciousness or familiarity with supplement advertising
Erin Willis and Marla Royne Stafford
The changing landscape of off-label prescription drug promotion
Matthew E. Sarkees and M. Paula Fitzgerald
The impact of pharmaceutical industry salesperson regulations, guidance statements, and laws on their sales behaviours
John F. Riggs, Scott Widmier, and Richard E. Plank
Examining the effects of patient characteristics and prior value needs on the patient-doctor encounter process in healthcare service delivery
Kofi Osei-Frimpong
Evidence-based design and transformative service research for the healthcare in hospitals
Sara Hamed, Noha El-Bassiouny, and Anabel Ternès
Global Issues in Pharmaceutical Marketing
Dennis Pitta