Ray Fisk Gets SIG Leadership Award
Introduction
This week Ray Fisk is honored with a new ÂÜÀòÉç¹ÙÍø award, the 2016 ÂÜÀòÉç¹ÙÍø Gold Report on the marketing research industry is released, and more?
Marketing Academics Weekly: 9 June 2016
Ray Fisk Named Inaugural SIG Leadership Award Recipient
–Curated by: Matt Weingarden
The ÂÜÀòÉç¹ÙÍø announces Raymond P. Fisk as the recipient of the inaugural SIG Leadership Award. Dr. Fisk is founder of the Services Marketing SIG? (SERVSIG) and the SERVSIG International Conference among other activities.
Read Ray’s Profile from the Academy to learn more about his contributions to the ÂÜÀòÉç¹ÙÍø – including his role in launching ELMAR and ÂÜÀòÉç¹ÙÍø’s first website.
The ÂÜÀòÉç¹ÙÍø Gold Report: 2016 Top 50 Market Research Firms
–By: Diane Bowers and Michael Brereton
Find out which companies have grown, shrunk, moved up the list, and how the industry is transforming.
Journal Reader: Salesperson Effectiveness
–By: Zachary R. Hall
Make sure you haven’t missed one of the ÂÜÀòÉç¹ÙÍø’s most popular Journal Readers. It offers perspectives on how academics provide paths to enable salespeople to become more effective.
Related content: A Sales Champion Comments on the Critical Integration of Marketing and Sales
Do you receive the ÂÜÀòÉç¹ÙÍø Journal Reader? Visit www.ama.org to update your profile and make sure you are signed up
Brand Buzz in the Echoverse
–By: Kelly Hewett, William Rand, Roland T. Rust, & Harald J. van Heerde
This study empirically documents the existence of a reverberating echoverse for brand communication, in which there are complex feedback loops (“echoes”) between the “universe” of corporate communications, news media, and user-generated social media.
ÂÜÀòÉç¹ÙÍø now publishes Article Snapshots with all new ÂÜÀòÉç¹ÙÍø Journal articles. Head to the Journal of Marketing to see new and archived Article Snapshots.
Visit the ÂÜÀòÉç¹ÙÍø Academic Community for more community news and resources.