Brand Relationships, Emotions, and the Self
Introduction
Special issue of Journal of the Association For Consumer Research; Statement of interest request 15 Sep 2017
We are soliciting strong and rigorous manuscripts for Volume 3 issue 2 of the (see for published issues of the Journal and those in process).
This issue focuses on the topic of Brand Relationships, Emotions, and the Self. Our goal is to bring together current, high caliber research that informs, excites, and expands on our understanding of brand relationships as they pertain to consumer emotions and sense of self. We are particularly interested in research on changes in brand relationships and how such changes relate to consumers’ emotions and sense of self.
We seek both conceptual and empirical papers that broaden and deepen our understanding of these issues. We are open to papers that relate to all research traditions (qualitative, experimental, survey, historical data, field studies, meta-analyses. Additional details are found in the . We plan to publish 10 high-caliber, 10-page papers.
The timeline is as follows:
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May 1, 2017 |
Initial manuscript submission deadline |
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January 22, 2018 |
Deadline for final submission of revised, accepted manuscripts |
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May 1, 2018 |
Publication of the issue |
We will gather together a set of thought leaders who will meet at the 2016 ACR conference in Berlin to facilitate in the development of this issue.
If you are interested in submitting a paper please let us know by September 15, 2017.
C. W. Park (park@marshall.usc.edu)
Debbie MacInnis (macinnis@usc.edu)
