Manufacturer-Retailer Relationships
Introduction
Symposium, KU Leuven, campus Antwerp, 24 Feb 2017
Dear all,
KU Leuven, campus Antwerp is happy to announce a symposium on Manufacturer-Retailer Relationships, to be held on February 24, 2017 at KU Leuven, campus Antwerp.
The symposium is supported by Leerstoel Tindemans. The goal of the symposium is to establish contacts and discussions between marketing researchers that are experts in the broad retailing domain. Our research initiative aims at building a strong research network that blends expertise from marketing retailing with adjacent domains to address research topics that tap into the exciting area of manufacturer-retailer relationships. We have scheduled research talks by the following academics:
1. Kusum Ailawadi, Tuck School of Business at Dartmouth (US)
2. K Sudhir, Yale School of Management (US)
3. Murali Mantrala, University of Missouri (US)
4. Els Gijsbrechts, Tilburg University (NL)
5. Tammo Bijmolt, University of Groningen (NL)
The symposium will last a whole day, more information will be made available later.
If you need additional information, please contact Els Breugelmans (els.breugelmans@kuleuven.be).
With best regards,
Els Breugelmans
