TOC: Mar Sci
Introduction
Marketing Science, 35(3)
Editorial – Marketing Science and Big Data
–Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser [] []
Mining Brand Perceptions from Twitter Social Networks
–Aron Culotta, Jennifer Cutler [] []
A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing
–Xiao Liu, Param Vir Singh, Kannan Srinivasan [] []
Model-Based Purchase Predictions for Large Assortments
–Bruno J.D. Jacobs, Bas Donkers, Dennis Fok [] []
Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting
–Michael Trusov, Liye Ma, Zainab Jamal [] []
Scalable Rejection Sampling for Bayesian Hierarchical Models
–Michael Braun, Paul Damien [] []
Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning
–Dongling Huang, Lan Luo [] []
Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces
–Joel Barajas, Ram Akella, Marius Holtan, Aaron Flores [] []
A Video-Based Automated Recommender (VAR) System for Garments
–Shasha Lu, Li Xiao, Min Ding [] []
Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data
–Daniel M. Ringel, Bernd Skiera [] []
