TOC: J Strat Mar
Introduction
Jounal of Strategic Marketing, 24(5)
Gender identity and brand incongruence: when in doubt, pursue masculinity
–Larry Neale, Renee Robbie & Brett Martin [] []
I complain for your good? Re-examining consumer advocacy
–K.R. Jayasimha & Aditya Billore [] []
Market orientation, product innovation and export performance: evidence from Chinese manufacturers
–Jing Zhang & Miao Zhu [] []
Enhancing corporate social responsibility through market orientation practices in bottom of pyramid markets: with special reference to microcredit institutions
–Charles Jebarajakirthy, Paramaporn Thaichon & Dhanushanthini Yoganathan [] []
Leadership marketing: an exploratory study
–Alina O’Keeffe, Wilson Ozuem & Geoff Lancaster [] []
