TOC: J Promo Man
Introduction
Journal of Promotion Management, 22(3)
Promoting Brands through Product Placement in Successful and Unsuccessful Films in Emerging Markets
–R. K. Srivastava [] []
Effects of Conditional Sales Promotion Tactics on Consumers’ Feelings of Unfairness
–Wen-Hsuan Lee [] [Google Scholar]
Identity Distancing and Targeted Advertisements: The Black Sheep Effect
–Tracy R. Harmon-Kizer [] []
When Fiction becomes Fact: Effect of Reverse Product Placement on Consumer Attitudes
–Hemant Patwardhan & Padmini Patwardhan [] []
Processing Anti-smoking Ads among College Students: The Role of Emotional Response and Level of Smoking
–Hwiman Chung, Euijin Ahn & Seok Kang [] []
Toward a Model to Enhance Synergy of Out-of-Home Advertising Media Integration Strategies
–Amarentia Thérèse Roux & De la Rey Van der Waldt [] []
Interaction Effect of Ad Puffery and Ad Skepticism on Consumer Persuasion
–Douglas Alan Amyx & James R. Lumpkin [] []
Meta-Analysis of the Long- and Short-Term Effects of Sales Promotions on Consumer Behavior
–Fernando de Oliveira Santini, Valter Afonso Vieira, Claudio Hoffmann Sampaio & Marcelo Gattermann Perin [] []
Visual Metaphors in Ads: The Inverted-U Effects of Incongruity on Processing Pleasure and Ad Effectiveness
–Praggyan (Pam) Mohanty & S. Ratneshwar [] []
Consumers’ Responses to Implicit and Explicit Gay-Themed Advertising in Gay vs. Mainstream Media
–Nam-Hyun Um [] [Google Scholar]
