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How alternative consumer markets can build community resiliency
Lucie K. Ozanne and Julie L. Ozanne

“Outposts of Britain” the General Post Office and the birth of a corporate iconic brand, 1930-1939
Michael Heller

Parsing out the effects of personal consumption norms and industry influences on food consumption volume
Natalina Zlatevska and Mark T. Spence

Working smart to win back lost customers the role of coping choices and justice mechanisms
Annie H. Liu, Richa Chugh, and Albert Noel Gould

Sometimes a celebrity holding a negative public image is the best product endorser
Maria Sääksjärvi, Katarina Hellén, and George Balabanis

Value co-creation in e-commerce contexts: does product type matter?
Jose M. Barrutia, Mario R. Paredes, and Carmen Echebarria

Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction
Matthew Tingchi Liu, Li Yan, Ian Phau, Andrea Perez, and Min Teah

Framing as status or benefits?
Mauricio Palmeira, Nicolas Pontes, Dominic Thomas, and Shanker Krishnan

Why doesn’t our branding pay off: optimising the effects of branding through innovation
Wai Jin (Thomas) Lee, Aron O’Cass, and Phyra Sok

The effect of product placements on the evaluation of movies
Jeffrey Meyer, Reo Song, and Kyoungnam Ha

The “tug of war” model of foreign product purchases
Yoel Asseraf and Aviv Shoham

Consumption through the ambivalent prism of intergenerational support
Katerina Karanika and Margaret K. Hogg

The brand authenticity effect: situational and individual-level moderators
Amélie Guèvremont and Bianca Grohmann

Why familiar brands are sometimes harder to remember
Lara Stocchi, Malcolm Wright, and Carl Driesener

Improving agent-based models of diffusion
Robert East, Mark D. Uncles, Jenni Romaniuk, and Wendy Lomax

On the contributions and the validation of an agent-based simulation model of innovation diffusion
Mohammad G. Nejad

The simple rules of a complex world
William Rand and Roland T. Rust

Validation and sufficiency
Robert East, Mark D. Uncles, Jenni Romaniuk, and Wendy Lomax