Bank Customer Satisfaction
Introduction
Vikas Mittal offers a teaching note on measuring banking industry satisfaction
Dear Colleagues:
Please find a note on designing, measuring, and analyzing bank customer satisfaction surveys. This note can be used for courses in (1) services marketing, (2) financial-service marketing, (3) marketing research, (4) customer-relationship-management, and (5) marketing metrics. You can download the note at:
Customer Satisfaction: Banking Industry
Available at SSRN:
Additional teaching notes for undergraduate and graduate courses. FREE DOWNLOADS at:
Patient Satisfaction Research
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Sample design
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Qualitative research
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Experimental design
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