TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 24(3/4)
Non-monetary social and network value: understanding the effects of non-paying customers in new media
–Linda D. Hollebeek & Roderick J. Brodie [] []
Nonmonetary customer value contributions in free e-services
–Eva Anderl, Armin März & Jan H. Schumann [] []
Capturing value from non-paying consumers’ engagement behaviours: field evidence and development of a theoretical model
–Lars Groeger, Lara Moroko & Linda D. Hollebeek [] []
Extending actor participation in value creation: an institutional view
–Heiko Wieland, Kaisa Koskela-Huotari & Stephen L. Vargo [] []
Monetary vs. nonmonetary prices: differences in product evaluations due to pricing strategies within mobile applications
–John B. Dinsmore, Riley G. Dugan & Scott A. Wright [] []
Engagement in online communities: implications for consumer price perceptions
–Long T.V. Nguyen, Jodie Conduit, Vinh Nhat Lu & Sally Rao Hill [] []
Social media engagement behaviour: a uses and gratifications perspective
–Rebecca Dolan, Jodie Conduit, John Fahy & Steve Goodman [] []
Relationship building through Facebook brand pages: the multifaceted roles of identification, satisfaction, and perceived relationship investment
–Bastian Popp, Bradley Wilson, Chris Horbel & Herbert Woratschek [] []
How online reviews create social network value: the role of feedback versus individual motivation
–Shelby H. McIntyre, Edward F. McQuarrie & Ravi Shanmugam [] []
How to engage customers in co-creation: customers’ motivations for collaborative innovation
–Teresa Fernandes & Pedro Remelhe [] []
Co-governance in the consumer engagement process: facilitating multi-beneficial value creation
–Jimmie G. Röndell, David Sörhammar & Mikael Gidhagen [] []
