TOC: J Global Mar
Introduction
Journal of Global Marketing, 29(2)
Finding Cross-National Consistency: Use of G-Theory to Validate Acculturation to Global Consumer Culture Measure
–Srinivas Durvasula & Steven Lysonski [] []
Exploring Consumers’ Expectations of Sustainability in Mature and Emerging Markets
–Birgit Gassler, Marie von Meyer-Höfer & Achim Spiller [] [Google Scholar]
Gender-Moderating Effect on e-Shopping Behavior: A Cross-Cultural Study of the United States and Saudi Arabia
–John H. Heinrichs, Abdulrahman Al-Aali, Jeen-Su Lim & Kee-Sook Lim [] []
Managing Opportunism in China: The Roles of Guanxi, Environmental Uncertainty, and Management Culture
–Ada Hiu Kan Wong, Yu Tian & Patrick Poon [] []
