TOC: J Con Res
Introduction
Journal of Consumer Research, 43(1)
Continuity Through Change: Navigating Temporalities Through Heirloom Rejuvenation
–Meltem Türe and Güliz Ger [] []
When Boastful Word of Mouth Helps versus Hurts Social Perceptions and Persuasion
–Grant Packard, Andrew D. Gershoff, and David B. Wooten [] []
Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation
–Aparna Sundar and Theodore J. Noseworthy [] []
Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth
–David Dubois, Derek D. Rucker, and Adam D. Galinsky [] []
How Content Acquisition Method Affects Word of Mouth
–Zoey Chen and Jonah Berger [] []
Healthy-Left, Unhealthy-Right: Can Displaying Healthy Items to the Left (versus Right) of Unhealthy Items Nudge Healthier Choices?
–Marisabel Romero and Dipayan Biswas [] []
Decision Comfort
–Jeffrey R. Parker, Donald R. Lehmann, and Yi Xie [] []
The Ant and the Grasshopper: Understanding Personal Saving Orientation of Consumers
–Utpal Dholakia, Leona Tam, Sunyee Yoon, and Nancy Wong [] []
An Audience of One: Behaviorally Targeted Ads as Implied Social Labels
–Christopher A. Summers, Robert W. Smith, and Rebecca Walker Reczek [] []
Why, When, and How Personal Control Impacts Information Processing: A Framework
–Anne-Sophie Chaxel [] []
