TOC: Psych Mar
Introduction
Psychology & Marketing, 33(6)
Being True to Oneself: Investigating Celebrity Brand Authenticity
–Jasmina Ilicic and Cynthia M. Webster [] []
Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management’s Passion for its Products
–Julie Guidry Moulard, Randle D. Raggio and Judith Anne Garretson Folse [] [Google Scholar]
Sacred Attributions: Implications for Marketplace Behavior
–Elizabeth A. Minton [] []
Employee Mere Presence and Its Impact on Customer Satisfaction
–Magnus Söderlund [] []
Relational Domain Switching: Interpersonal Insecurity Predicts the Strength and Number of Marketplace Relationships
–Jodie Whelan, Allison R. Johnson, Tara C. Marshall and Matthew Thomson [] []
