TOC: Mar Theory
Introduction
Marketing Theory, 16(2)
Marketing the ‘city of smells’
–Victoria Henshaw, Dominic Medway, Gary Warnaby, and Chris Perkins [] [Google Scholar]
No joke: Understanding public sentiment toward selling and salespeople through cartoon analysis
–Ria Wiid, Philip Stanley Grant, Adam J. Mills, and Leyland F. Pitt [] []
Towards a service-dominant approach to social marketing
–Nadina R. Luca, Sally Hibbert, and Ruth McDonald [] []
Bias in the evaluation of research methods
–Robert East [] []
A blueprint for sustainability marketing: Defining its conceptual boundaries for progress
–Weng Marc Lim [] []
Commentaries
How to develop theory and keep our jobs’ The role of academic ‘gatherings’ in our theory development practice
–Jaana Tähtinen, Annmarie Ryan, and Maria Holmlund [] [Google Scholar]
Forum for markets and marketing as a context for collaborative theorizing
–Kaj Storbacka, Suvi Nenonen, and Roderick J. Brodie [] []
Academic workshops: A place to let go?
–Bernard Cova [] []
Why bother? On the rewards of small-scale academic workshops
–Susi Geiger and Hans Kjellberg [] []
The Naples Forum on Service: Developing theory through the practices of a community
–Evert Gummesson, Cristina Mele, and Francesco Polese [] []
The NoRD as a community of practice in research
–Maria Holmlund, Jaana T’htinen, and Annmarie Ryan [] []
In more ways than one: The role of academic gatherings in theory building
–Annmarie Ryan, Maria Holmlund, and Jaana T’htinen [] []
