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Revisit: Marketing – from Information to Decision

Introduction

Cluj-Napoca, Romania, 21-22 Oct 2016; Deadline 20 June

Dear Colleagues,

we are pleased to announce and invite you to attend the 9th Edition of the International Conference "Marketing – from information to decision", which will be held in Cluj-Napoca, Romania, between 21-22 October 2016, organized by the Babes-Bolyai University, Faculty of Economics and Business Administration, Marketing Department.

The conference aims to:

  • encourage knowledge exchange concerning marketing or marketing related fields of research
  • bring together specialists from higher education institutions and business field
  • provide a stimulating environment for knowledge enhancement and sharing experience.

Specific sessions will focus on the following topics:

  • Strategic Marketing
  • Consumer Behaviour
  • Digital Marketing
  • Business Administration and Marketing in Tourism
  • Retail Marketing

The above listed topics must not be taken as being imposed, nor rigid and both conceptual and empirical work will be considered.

Researchers may submit either a full paper (3000 – 6000 words) or an extended abstract (500 – 600 words). For more information on manuscript guidelines, please follow the link below:

Important dadelines:

  • Submission of full papers / extended abstracts: 20 June 2016
  • Review results for submitted full papers / extended abstracts: 20 July 2016
  • Improved full paper / extended abstract submission: 7 September 2016
  • Final notification of full paper / extended abstract acceptance: 15 September 2016

Important facts:

  • Conference language: English
  • Location: Cluj-Napoca, Romania
  • Conference date: 21-22 October, 2016

Conference website: