Revisit: ANZMAC 2016
Introduction
CCT activities at the Australian and New Zealand Marketing Academy, Canterbury, New Zealand, 5-7 Dec 2016; Deadline 24 Jun
Building on the developing community of CCT scholars in the Antipodes, the ANZMAC conference offers two CCT options
1. A CCT track in the ANZMAC conference. CFP here
Deadline 24th June 2016
2. The 2nd CCT & Interpretive Research Workshop which builds on from the very successful and well-attended first workshop at ANZMAC 2014. This time a more practical, ‘hands on’ event has been designed. Based upon feedback, two key issues emerged as being of primary interest, how to design a project and how to connect interpretive data analysis to theory. Speakers A/Prof Diane Martin of Aalto University and Prof Michael Beverland, RMIT University will address these topics followed by work in progress small group session to develop individual research projects. Expressions of interest and more details to follow. Enquiries to co-chairs Jan Brace-Govan (jan.brace-govan@monash.edu) and Shelagh Ferguson (shelagh.ferguson@otago.ac.nz)
