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Australasian Marketing Journal

Call for Papers

Special Issue on Marketing for Sustainability

The recent Paris Agreement marks a significant critical movement for global collaboration to tackle climate change

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This new market mechanism encourages parties to follow “co-operative approaches,” willingly use “international transferred mitigation outcomes” to assist with reaching their targets at the same time ascertaining transparency and environmental integrity of the system is met and calling for adaptation and capacity building. The mechanism also involves the participation of both the public and private sectors to bring about reduction in global emissions.

This Special Issue in the Australasian Marketing Journal (AMJ) aims to advance the field of marketing for sustainability with a choice of contributions that reflect the topic’s complexity. Papers should consider all aspects of marketing for sustainability as well works that consider approaches that improve environmental outcomes using marketing applications. Papers that consider the co-operative approaches by stakeholders, public and private sectors that explain how to address change are also welcome.

This issue will also cover the technical papers involved in marketing for sustainability, such as data collection and analysis. Other areas include green advertising, green branding and environmental assessment, review, case studies, or issues concerning the use and application of environmental sustainability marketing that demonstrates value in mitigating climate change will also be considered (e.g., studies discussing the use of environmental sustainability marketing framework to examine health and quality of life impacts of climate change, environmental sustainability consumerism, decision making process, digital environmental sustainability innovation and ethics, among other potential issues will also be considered). All types of methodologies and theoretical positioning, as well as conceptual papers are also encouraged.

While there are many instances within the Paris Agreement that are yet to be fleshed out, the framework of this Special Issue will attempt to provide innovative directions and thought leadership in marketing for sustainability

Topics of interest include but are not limited to:

• Adaptation of products for environmental sustainability response to climate change
• Capacity building in marketing management to enhance climate change responses
• Theoretical development and marketing theories applied to “green” markets
• Consumer behavior and environmental sustainability, consumerism
• Issues related to environmental sustainability brand equity and recognition
• Environmental sustainability services and customer satisfaction
• Environmental sustainability marketing capabilities and relational performance
• Strategies in environmental sustainability marketing
• Collaborative projects with B2B partners practicing environmental sustainability marketing
• Environmental sustainability marketing ethics
• Education and curriculum development in green marketing / marketing for sustainability

Please note in this special issue, we are seeking original contributions, papers should not be published elsewhere.

Manuscript Preparation and Submission:

Manuscripts should conform to the scope, standards, format and editorial policy of the Australasian Marketing Journal. Manuscripts should be submitted as an e¬mail attachment with a single MSWord file containing the complete manuscript (Title, text, figures, tables, appendices, references) to the guest editors. When submitted all papers will be reviewed through a double-blind peer review process. In preparation of their manuscripts, authors are asked to follow the Author Guidelines for the journal closely. A guide for authors, sample articles and other relevant information for submitting papers are available at:

Deadline for manuscript submissions: 30 December 2016. (Published as issue 2, 2017)

Guest Editors

Professor Gillian Sullivan Mort
SSMART – Sustainability and Social Marketing AsiaPacific Research and Training,
La Trobe University, Kingsbury Drive, Bundoora, Melbourne, Victoria, Australia. 3086. Email: g.sullivan-mort@latrobe.edu.au

Associate Professor Clare d’Souza
SSMART – Sustainability and Social Marketing AsiaPacific Research and Training,
La Trobe University, Kingsbury Drive, Bundoora, Melbourne, Victoria, Australia. 3086. Email: cdsouza@latrobe.edu.au

Alfred Deakin Professor Michael Polonsky
Department of Marketing, Faculty of Business and Law,
Deakin University, 70 Elgar Road Burwood Victoria, Australia 3125. Email michael.polonsky@deakin.edu.au

Professor William Killbourne
Professor Emeritus of Marketing, Trevillian Distinguished Professor
Clemson University, College of Business 170 Sirrine Hall, Clemson, South Carolina USA 29634
Email: KILBOUR@clemson.edu

Professor Patrick Hartmann
University of the Basque Country,
Faculty of Economics and Business Administration, Bilbao, Bizkaia, Spain
Email: patrick.hartmann@ehu.es

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