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Call for Papers: Special Issue of Journal of Public Affairs

Climate Change and Marketing

Deadline for the submission of full papers: 1 April 2017

Envisioned publication date: Online late 2017

Guest editor:

Professor C. Michael Hall
Department of Management, Marketing and Entrepreneurship
University of Canterbury
Christchurch
New Zealand
michael.hall@canterbury.ac.nz

Climate change is one of the most profound environmental and policy issues facing the world today. Although the November 2015 Paris Climate Agreement is an important marker in the attempt to reduce the likelihood of dangerous climate change further steps clearly need to be taken. Yet despite the significance of climate change for economic, social and environmental behaviours as well as its governance, the potential contribution of marketing to social science and policy perspectives on climate change has not been fully acknowledged. From a macro-marketing perspective, marketing is integral to both the consumptive conditions and practices that have contributed to the increases in anthropogenic emissions as well as to the potential range of interventions by which emissions may be restricted. While the implications of climate change for marketing therefore highlight the broader issues of structure-agency debates in marketing studies, at a more prosaic level climate change has implications for understanding of campaign strategy and framing, organisational reporting and communications, public relations, interest group lobbying, de-marketing and counter-marketing, consumer behaviour, consumption practices, media analysis, social marketing, intervention selection, and audience selection, to name only some of the dimensions of marketing that are relevant to climate change adaptation, mitigation and vulnerability assessment.

This special issue of Journal of Public Affairs therefore seeks to provide a benchmark assessment of the various ways in which marketing interacts with the economic, political and social implications of climate change across a range of public affairs and marketing studies related fields.

A special session on marketing and climate change will be held at the Australian and New Zealand Marketing Academy (ANZMAC) conference on ‘marketing in the post-disciplinary era’, Christchurch, New Zealand, 5-7 December, and potential submittees and those interested in the topic are encouraged to attend. However, attendance at the conference is not necessary for submission of papers.

Submission, Deadlines and Review Process

The submission of original conceptual and empirical papers is welcomes, as are case studies with a clearly developed and communicated contribution and relevance to climate change and marketing issues. Depending on the nature of the submission, papers should be based on a comprehensive body of literature, sound theoretical underpinnings, robust conceptual thinking, and strong empirical investigation and analysis, in order to help setting the future agenda for research in the field. All manuscripts will be judged according to their relevance and rigour and their capacity to enhance the reputation of the JPA.

All papers will be subject to an initial editorial review and subsequent double-blind peer review process. All papers must also be submitted with the understanding that they are original, unpublished works that they are not being submitted elsewhere. Submissions should not be more than 6,000 words long (including references).

For submission details please see JPA’s Guidelines for Authors:

Deadline for the submission of full papers: 1 April 2017

Envisioned online publication date: late 2017 early 2018.

For further information and discussion on the appropriateness of any potential papers please contact the guest editor, Professor Michael Hall michael.hall@canterbury.ac.nz

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