TOC: J Interactive Adv
Introduction
Journal of Interactive Advertising, 16(1)
Brand Experience on the Website: Its Mediating Role Between Perceived Interactivity and Relationship Quality
–Doyle Yoon & Seounmi Youn [] []
Augmented Reality Marketing: Consumer Preferences and Attitudes Toward Hypermedia Print Ads
–Gallayanee Yaoyuneyong, Jamye Foster, Erik Johnson & David Johnson [] []
Investigating the Effects of Location-Based Advertising in the Supermarket: Does Goal Congruence Trump Location Congruence?
–Jonathan van ‘t Riet, Arief Hühn, Paul Ketelaar, Vassilis-Javed Khan, Ruben Konig, Esther Rozendaal & Panos Markopoulos [] []
Saw It on Facebook, Drank It at the Bar! Effects of Exposure to Facebook Alcohol Ads on Alcohol-Related Behaviors
–Saleem Alhabash, Anna R. McAlister, Wonkyung Kim, Chen Lou, Carie Cunningham, Elizabeth Taylor Quilliam & Jef I. Richards [] []
Understanding the Impact of Media Engagement on the Perceived Value and Acceptance of Advertising Within Mobile Social Networks
–Linwan Wu [] []
It Is All in the Name: A Study of Consumers’ Responses to Personalized Communication
–Ewa Maslowska, Edith G. Smit & Bas van den Putte [] [Google Scholar]
