TOC: J Brand Man
Introduction
Journal of Brand Management, 23(3)
A consumer-perceived consumer-based brand equity scale
–Sally Baalbaki and Francisco Guzman [] []
City branding research and practice: An integrative review
–Amelia Green, Debra Grace and Helen Perkins [] []
The impact of age on consumer attachment to celebrities and endorsed brand attachment
–Jasmina Ilicic, Stacey M Baxter and Alicia Kulczynski [] []
Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector
–Michelle Renton, Urs Daellenbach, Sally Davenport and Richard James E [] []
The internal branding process and financial performance in service companies: An examination of the required steps
–Sasu Tuominen, Saku Hirvonen, Helen Reijonen and Tommi Laukkanen [] []
Brand owner approaches to assessing the risk of product counterfeiting
–Jeremy M Wilson and Brandon A Sullivan [] []
Organizing for brand protection and responding to product counterfeit risk: An analysis of global firms
–Jeremy M Wilson, Clifford Grammich and Fiona Chan [] []
