TOC: Cust Needs Solutions
Introduction
Customer Needs and Solutions, 3(2)
Does Informative Advertising Increase Market Price? An Experimental Investigation
Wilfred Amaldoss & Chuan He
Research Article
An Integrated Procedure to Pretest and Select Advertising Campaigns for TV
Abba Krieger, Leonard Lodish & Ye Hu
Hide Supremacy or Admit Inferiority?Market Entry Strategies in Response to Consumer Informational Needs
Yuanfang Lin & Amit Pazgal
Coordinating R&D, Product Positioning, and Pricing Strategy: A Duopoly Model
Xin (Shane) Wang, Yuying Xie, Harsharanjeet S. Jagpal & Sengun Yeniyurt
