TOC: J Mar Man
Introduction
Journal of Marketing Management, 32(7/8)
Temporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers
–Lydiane Nabec, Bernard Pras & Gilles Laurent [] []
Online brand communities: constructing and co-constructing brand culture
–Sharon Schembri & Lorien Latimer [] []
Becoming respectable: low-income young mothers, consumption and the pursuit of value
–Emma N. Banister, Margaret K. Hogg, Kirsty Budds & Mandy Dixon [] []
Does market orientation pay off without brand orientation? A study of small business entrepreneurs
–Tommi Laukkanen, Sasu Tuominen, Helen Reijonen & Saku Hirvonen [] []
Testing the robustness of brand partitions identified from purchase duplication analysis
–John G. Dawes [] []
The baby boomer market maven in the United Kingdom: an experienced diffuser of marketplace information | Open Access
–Lynn Sudbury-Riley [] []
Where do consumers draw the line? Factors informing perceptions and justifications of deviant consumer behaviour
–Paula Dootson, Kim A. Johnston, Amanda Beatson & Ian Lings [] []
Ethical consumption behaviours in supermarket shoppers: determinants and marketing implications
–Chanaka Jayawardhena, Kevin Morrell & Chris Stride [] []
