TOC: J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 26(1)
Designing a predictive model of student satisfaction in online learning
–Sanjai K Parahoo, Mohammad Issack Santally, Yousra Rajabalee & Heather Lea Harvey [] []
Strategic and bonding effects of enhancing the student feedback process
–Nadine M. Robinson & Kevin G. Celuch [] []
‘Hottest brand, coolest pedagogy’: approaches to corporate branding in Singapore’s higher education sector
–Carl Jon Way NG [] [Google Scholar]
How the source of word-of-mouth influences information processing in the formation of brand attitudes
–Kristiina Herold, Anssi Tarkiainen & Sanna Sundqvist [] []
Country of origin and country of service delivery effects in transnational higher education: a comparison of international branch campuses from developed and developing nations
–Chiu Mei Chee, Muhammad Mohsin Butt, Stephen Wilkins & Fon Sim Ong [] []
Individual attitudes and social influences on college students’ intent to participate in study abroad programs
–Liz C. Wang, John (Jack) Gault, Paul Christ & Patricia A. Diggin [] []
