ÂÜÀòÉç¹ÙÍø

TOC: J Intl Con Mar

Introduction

Journal of International Consumer Marketing, 28(3)

Editorial
C. Anthony Di Benedetto []

Do Status Symbols in Marketing Increase Product Evaluations? An Experimental Analysis of Group Differences on Product Evaluations for Scarce and Brand-Presence Products
Michelle L. Childs & Byoungho Jin [] []

Context, Culture and Green Consumption: A New Framework
Sumesh R. Nair & Victoria J. Little [] []

Consequences of Consumer Animosity: A Meta-Analytic Integration
Aviv Shoham, Yossi Gavish & Gregory M. Rose [] []

Extending Consumer Online Brand Trust Research in the Gulf Cooperation Council (GCC) Region
Shahid Nakib Bhuian [] []

A Cross-Cultural Validation of the Tourism Web Acceptance Model (T-WAM) in Different Cultural Contexts
Alia Besbes, Patrick Legohérel, Deniz Kucukusta & Rob Law [] []